Privacy Policy

Active Vent is the data controller for personal data collected through this website. Our address is 235 Peniel Green Road, Llansamlet, Swansea, SA7 9BA, and you can email us at info@active-vent.com.

1. Information We Collect

• Information you give us through our forms: your name, email address, phone number, postal address and order details, plus anything you write in a message, when you contact us, place an order request or ask for one of our guides.
• Usage data: if you accept analytics cookies, information about how you use the website (such as pages visited, device and browser type), collected through Google Analytics 4 and Microsoft Clarity. Our hosting provider also processes technical data such as IP addresses to deliver and secure the site.
• Cookies and browser storage: see our Cookie Policy. Analytics cookies are only used after you consent through our cookie banner.

2. How We Use Your Information

• To respond to your enquiries (legitimate interests, or steps before entering into a contract)
• To process and fulfil your orders, including sending payment links and arranging delivery (contract)
• To send you the guides you request and, where you have agreed, updates and offers (consent; you can unsubscribe at any time)
• To understand how the website is used and improve it, only if you accept analytics cookies (consent)
• To keep the website secure and protect our forms from spam (legitimate interests)
• To comply with legal obligations, such as keeping records for tax purposes (legal obligation)

3. Sharing Your Information

We do not sell your personal information. We share it only with service providers who help us run the website and our business, and only as needed:

• Cloudflare: website hosting, security, and Turnstile spam protection on our contact form.
• Resend: delivery of our emails, such as form confirmations and the guides you request.
• Google (Google Analytics 4) and Microsoft (Clarity): website analytics, only if you consent.
• Payment providers and delivery companies: to take payment through our secure payment links and deliver your order.

We may also disclose information if required by law or to protect our rights.

4. Data Security and Retention

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure.

We keep personal data only for as long as we need it for the purposes above. Order records are kept for as long as required for tax and accounting purposes.

5. Your Rights under UK GDPR

• Right to be informed about how your data is used
• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing, including direct marketing
• Right to withdraw consent at any time, where we rely on consent

To exercise your rights, email info@active-vent.com or contact us. We will respond within one month.

6. Complaints

If you are unhappy with how we have handled your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator, at ico.org.uk/make-a-complaint or by calling 0303 123 1113.

7. International Transfers

Some of our service providers may process data outside the UK. Where they do, we rely on safeguards recognised under UK data protection law, such as UK adequacy regulations or the International Data Transfer Agreement or Addendum.

8. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

9. Contact

For questions or concerns about this Privacy Policy or your data, please contact us. For cookies, see our Cookie Policy. For accessibility, see our Accessibility Statement.